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Marketing and Communications

This department is responsible for the development and support of a variety of hospital programs and community programs.

Scope of Patient Care 
The Marketing and Communications Department provides care indirectly via five support positions within Salem Hospital.

Department Duties

  • Supports:
    • Marketing of programs and services, advertisements (Brochures, pamphlets, newsletters, newspaper, radio, television, outdoor, and video).
    • Public relations for all hospital services.
    • Both internal and external communication pieces (Messenger, FYI, select information to the Intranet web page and Internet web page).
    • Media relations (interviews, photographs, press releases, public service announcements, and role in Code D protocols).
    • Coordination of the Salem Hospital collection and reporting of Community benefits information.
    • Coordination of the Community perception studies, data collection from surveys and reporting.
    • Community outreach and education (Calls, inquiries, classes, forums, contribute to community education via health related articles in local papers and radio, speaker’s bureau, special events, partnering with other area non-profit organizations, sponsorships, and donations).
    • Monitoring of legislative and government issues.

Department Professionals

  • Director of Marketing and Communications
  • Communications Specialist
  • Marketing Specialists
  • Graphic Production Coordinator

Educational/Skill Requirements

  • Field-Related Bachelor’s Degrees

More information
You can also go to the Professional Information link to see what training is needed, the current job opportunities, salary ranges, etc.  You may also want to look at the national employment picture for these careers from the U.S.Department of Labor.

 

 

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